Tidy Mess – Funny Video Series Production & Digital Marketing.
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FOR: Online audiences, as a creative passion project exploring the strange decisions people make in life.
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WHAT: A series of over 75 funny videos ranging from 30 seconds to 3 minutes, created with a team of actor friends, published on a dedicated YouTube channel, and promoted with paid advertising to build an audience.
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RESULTS:
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Audience Growth: Successfully built a viewership, with the best-performing film reaching over 30,000 views and many others achieving between 5,000 – 10,000 views.
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Creative Output: Demonstrated the ability to consistently produce a high volume of engaging, short-form comedic content.
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Project Overview:
Tidy Mess was a passion project shot by myself. Written & edited by Karl Fleet and featuring myself & a bunch of different actor friends.
We were amused by the strange decisions people make in their lives and what drives those decisions.
Key Video Production Notes:
We’ve created over 75 different funny videos with content ranging from 30 seconds upto 3 minutes and put the films on a YouTube Channel with some paid advertising to see if we could create an audience.
Key Results:
Our best performing film has had over 30,000 views, with lots of others between 5-10k.