Dive HQ – Video Production & Digital Marketing.
Key Business Challenge:
Dive HQ needed to recruit around 6 students for their February 2025 NZQA Diploma in Professional Scuba Instruction course in Auckland.
Key Creative Deliverables & Digital Platforms:
We shot professional video interviews and B roll with four current students and the business owner, Mike.
Plus we used a host of PADI supplied underwater footage for the films.
We designed and set up a bespoke digital landing page & kicked off the campaign in December 2024 on Meta & TikTok.
Key Results:
After just three months, we had recruited 6 new students for the course. The social media marketing campaign bought in revenue of almost $170k which was a ROI of 16:1 !
Over the years, we’ve worked with many marketing companies, business consultants, and mentors. What stood out about Dave and his team was their genuine desire to understand our business and what we stand for.
Hot Butter Productions doesn’t just create video content – they take a holistic, heartfelt approach to telling your story.