Angel Property Managers – Video Production & Digital Marketing.
-
FOR: Angel Property Managers, an experienced company needing to attract new landlords in a competitive market.
-
WHAT: A video-led digital marketing campaign, including one Hero film and three testimonial videos, cut into around 20 short ads for social media and a dedicated leads page.
-
RESULTS:
-
Strong ROI: Campaign achieved an excellent 8:1 return on investment.
-
Consistent Growth: Generated a steady stream of regular new leads.
- Client Praise: Described as an “innovative style” that successfully captured attention in a crowded market.
-
Key Business Challenge:
Angel Property Managers have over 20 years of experience. The market is competitive and there’s still lots of Landlords managing their properties themselves. The team at Angel wanted to create a video led digital marketing campaign to cut through and help them to recruit new landlords.
Key Creative Deliverables & Digital Platforms:
We shot four videos for this campaign. One Hero film and three testimonial interview videos which were placed on a new, dedicated leads page and then also cut into around 20 short video Ads at our online marketing business.
Key Results:
The campaign has been a good success with regular new leads and an ROI of 8:1
Even in this unsettled market our business has grown and I am thrilled with the results … Dave’s innovative style using Video and clients as Testimonials in this visual realm was so different and has captured potential client’s attention.