RE/MAX Franchisees – Video Production & Digital Marketing.
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FOR: Don Ha, CEO of RE/MAX NZ & Fiji, needing to recruit new franchisees by communicating their unique advantages (higher agent earnings and nationwide selling freedom).
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WHAT: An authentic video-led recruitment campaign, featuring inspiring content from the CEO’s life and compelling testimonial interviews, hosted on a high-converting leads page and promoted via digital marketing.
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RESULTS:
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Fast Recruitment: Successfully recruited one new franchisee in just two months.
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Excellent ROI: Achieved a very healthy 8:1 return on investment.
- Highest Client Praise: The CEO called it “the best video work I have seen” and commended the team’s passion for telling the true story.
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Key Business Challenge:
RE/MAX Agents earn 42% more than the industry average and the freedom you get as a Franchisee to sell anwhere in the country is unmatched by competitors. As the NZ & Fiji CEO, Don Ha’s biggest challenge was sharing this information & recruiting new Franchisees.
Key Creative Deliverables & Digital Platforms:
We produced authentic video content using inspiring experiences from Don’s life, along with compelling testimonial video interviews for our high-converting leads page. By leveraging the skills at our top marketing agency, these videos were driving serious traffic and generating high quality new leads.
Key Results:
In just two months, RE/MAX were able to recruit one new Franchisee with a very healthy ROI of 8:1.
Thanks Dave. Your passion for your work tells the true story.
This has to be the best video work I have seen.
