Laan Sai Massage & Spa – Video Production & Online Marketing.
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FOR: Laan Sai Massage & Spa, a small West Auckland business struggling to become profitable and sustain its team in a market not known for regular self-care spending.
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WHAT: A comprehensive brand awareness and lead generation campaign including a hero film and three testimonial videos (featuring a champion boxer), website and booking software updates, plus targeted Google Ads and Meta advertising.
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RESULTS:
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Business Turnaround: The campaign was so successful that the owner, Kelly, can now pay her team of four, pay herself, and even take regular holidays to Thailand.
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Proven Profitability: Transformed the business from struggling to sustainable and profitable.
- Client Appreciation: Kelly praised Dave as “good & smart” and credited the work with helping her business “pick up & grow.”
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Key Business Challenge:
West Auckland is not known for big spenders paying for healthy massage & self care treatments. After being in business for around 18 months, Kelly was struggling to pay her team of four – and herself. We needed to make her Massage Spa famous and irresistable to the smaller audience of people who wanted to pay for a wonderful spa experience.
Key Creative Deliverables & Digital Platforms:
We produced four key pieces of video content for this campaign; One hero film and three testimonial interviews – including Mea Motu the current NZ Bantamweight Boxing champion. We updated the website and client booking software and then launched a Google Ads and Meta internet marketing for business campaign featuring video Ad content.
Key Results:
The campaign has been a good success with Kelly now able to pay her team, herself and take regular holidays back to see family in Thailand.
Dave is good & smart with what he loves and does best. He’s helped my business to pick up & grow by managing digital marketing and video production, and I really appreciate his work!