Cherished Memories – Video Production & Digital Marketing.
-
FOR: Cherished Memories, a business dedicated to capturing the life stories of everyday people through documentary films.
-
WHAT: A complete brand and marketing package, including filming several documentary-style legacy films with elderly loved ones and family testimonials, a new WordPress website with private landing pages for families, and social media advertising.
-
RESULTS:
-
Strong Lead Generation: Social media campaigns were a “strong success,” generating regular new leads and significant family interest.
-
Professional & Authentic Output: The client praised the films as “incredibly professional” and exactly like a “real documentary.”
-
Secure Client Experience: Private landing pages provided a safe way for families to view their precious films.
-
Key Business Challenge:
Cherished Memories was born from a love of capturing true stories and life lessons from everyday people. The challenge was to help them produce beautiful documentary films, a new website build plus online marketing to promote their services to Aucklanders.
Key Creative Deliverables & Digital Platforms:
For this online marketing campaign we shot several documentary films with elderly loved ones plus video testimonial interviews with their family members. We designed and built the main website on wordpress, plus smaller landing pages for each family to safely view their precious films.
Key Results:
The social media advertising was a strong success with regular new leads and lots of families expressing a real interest in making a film.
When I first saw the Legacy film, I was so impressed. It was incredibly professional & looked like we’d shot a real documentary