Dive HQ – Video Production & Digital Marketing.
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FOR: Dive HQ, a scuba diving school needing to recruit students for their professional diploma course.
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WHAT: A targeted digital marketing campaign using professional video interviews and footage, run on Meta and TikTok from a dedicated leads page.
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RESULTS:
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Exceeded Goal: Successfully recruited 6 new students in just three months, hitting the target exactly.
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Exceptional ROI: Generated nearly $170k in revenue, achieving an outstanding 16:1 return on investment.
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Client Praise: Client highlighted the team’s “genuine desire to understand” their business and their “holistic, heartfelt approach” to storytelling.
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Key Business Challenge:
Dive HQ needed to recruit around 6 students for their February 2025 NZQA Diploma in Professional Scuba Instruction course in Auckland.
Key Creative Deliverables & Digital Platforms:
We shot professional video interviews and B roll with four current students and the business owner, Mike.
Plus we used a host of PADI supplied underwater footage for the films.
We designed and built a leads page & kicked off the lead generation campaign in December 2024 on Meta & TikTok.
Key Results:
After just three months, we had recruited 6 new students for the course. The internet marketing campaign bought in revenue of almost $170k for the business, which was a ROI of 16:1 !
Over the years, we’ve worked with many marketing companies, business consultants, and mentors. What stood out about Dave and his team was their genuine desire to understand our business and what we stand for.
Hot Butter Productions doesn’t just create video content – they take a holistic, heartfelt approach to telling your story.