Crewcut – Video Production.
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FOR: Crewcut, a national lawn and garden care franchise with over 30 years’ experience, needing content to generate new client leads for franchisees.
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WHAT: Three powerful testimonial videos designed to showcase the company’s experience, community connections, and franchisee support systems.
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RESULTS:
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Strong ROI: The video content delivered an excellent 4:1 return on investment through social media marketing.
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Effective Assets: Successfully created a “high quality suite of video content” placed on the website and used in social campaigns.
- Consistent Client Praise: The client commended the team’s “fantastic” project management, communication, and ability to bring their story to life.
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Key Business Challenge:
Crewcut have been doing lawns and garden care for over 30 years in New Zealand. This brief was to produce films that could be used in Social Media Marketing to generate new client leads for Franchisees.
Key Creative Deliverables & Digital Platforms:
We produced three powerful videos to showcase Crewcut’s experience, their deep community connections, and the support their teams receive from head office. This professional video content were designed to highlight Crewcut’s brand story, capturing authentic moments to engage their audience and strengthen their marketing efforts.
Key Results:
The Testimonial interview films were placed on the client website and leveraged in social media with results of 4:1 ROI.
Dave and the team at Hot Butter are fantastic partners to work with – great project management, communications, and organisation. Working with the marketing team and our franchisees Hot Butter brought to life a high quality suite of video content that the business loves.
