Crewcare – Video Production.
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FOR: Crewcare, a national commercial cleaning company seeking to positively reframe their franchise story after some negative publicity.
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WHAT: A series of three testimonial-style videos featuring interviews with staff and management, highlighting the support, lifestyle, and income benefits of their franchises.
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RESULTS:
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Positive Storytelling: Successfully created content to celebrate their franchises and counter recent challenges.
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Ready-to-Use Assets: Delivered a “high quality suite of video content” that the business loves, placed on their website and resized for use in digital marketing.
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Client Praise: Client commended the team’s “fantastic” project management, communication, and ability to bring their story to life in partnership with their team.
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Key Business Challenge:
Crewcare have been cleaning commercial properties around New Zealand for twenty years. Some recent negative publicity has meant they wanted to celebrate their Franchises with film.
Key Creative Deliverables & Digital Platforms:
We shot video testimonial interviews with two staff and the management team to create three pieces of video production film which touch on the great support, lifestyle and income franchises receive from the team at Crewcare head office.
Key Results:
The final films were placed on the client website with plans to leverage in digital marketing.
Dave and the team at Hot Butter are fantastic partners to work with – great project management, communications, and organisation. Working with the marketing team and our franchisees Hot Butter brought to life a high quality suite of video content that the business loves.
