Online Marketing Business.
Where Marketing Strategy Meets Results.
Winning online requires more than great video content. It demands a connected system of measurement, creative adaptation, and relentless optimisation. We build online marketing campaigns that don’t just reach people; they connect and drive action.
1. Tracking & Data: Your Single Source of Truth.
Clarity in lead generation and digital marketing is everything. We start by connecting all your digital assets: Website, Meta Ads, Google Ads and Google Analytics. Then we use Google Tag Manager to pull them together and ensure they speak the same language.
We implement robust tracking to follow the entire customer journey, from first ad view to final conversion. This gives us a clear dashboard to measure true Return on Ad Spend (ROAS) and make smart decisions.
2. Creativity in Advertising To Cut Through The Clutter.
A high quality video is a powerful asset, but its impact multiplies when adapted for social media marketing feeds. We transform your core story into a suite of short, sharp video (and stills) ads. And on platforms like Google Ads, write content that stands out, gets the click and a potential new lead.
We create multiple ad variations, each highlighting a specific emotional hook or key message. We then deploy these to both cold audiences (to build awareness) and warm audiences (to retarget engaged users), discovering what resonates best.
3. Optimisation: The Key to Peak Performance.
An Ad’s job is to generate a click; your landing page’s job is to convert. And the biggest gains are often found right in this sweet spot.
We run continuous A/B tests on your landing pages, experimenting with headlines, imagery, and even form fields. It’s this evidence-based tweaking that removes journey friction, builds trust and becomes the key to smashing your campaign targets.
Ready to build a digital marketing campaign that delivers measurable growth?
Our Latest Digital Marketing Projects.
Why Choose Hot Butter for your Digital Marketing?
Your online marketing challenges are unique, but our approach to solving them is built on years of experience. Here’s how our core principles work for you:
We Listen.
We analyse your data and audience insights to understand what’s working and what’s not, ensuring our digital marketing strategy targets real opportunities, not just guesses.
We Keep Moving.
The digital world moves fast, and so do we. We continuously test & tweak social media campaigns based on performance, ensuring your budget is always driving the best possible ROI and new leads.
No Jibber Jabber.
You’ll get honest tracking and straightforward monthly reporting. You’ll always know exactly how your digital advertising is performing, with clear insights from ad spend to conversion.
We’re About You Winning.
We’re obsessed with your success. Every social ad we run and every dollar we manage is focused on one thing: driving measurable, scalable growth for your business.
Digital Marketing FAQs.
1. How quickly will we see digital marketing results?
You’ll typically see initial engagement within 4 weeks of campaign launch. However, building a fully optimized digital marketing system for consistent ROI usually takes around 6-8 weeks as we gather enough data to refine targeting and creative. We have a minimum commitment of 12 weeks at Hot Butter Productions.
2. What's your approach to Facebook & Google Ads management?
We focus on the entire digital marketing system, not just running ads. We connect your data, creative and landing pages into one optimized engine to maximize Return on Ad Spend (ROAS) and understand exactly what drives conversions.
3. How do you measure digital marketing success?
We focus on performance metrics that matter to your business: primarily ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) or CPL (Cost Per Lead). You’ll get straightforward monthly reports showing exactly how your investment drives conversions and growth.
4. What platforms do you specialize in for social media advertising?
We specialize in Meta Ads (Facebook & Instagram), TikTok, YouTube, LinkedIn and Google Ads management. These platforms provide the targeting depth and tracking we need for an effective full-funnel digital marketing strategy.
5. Do you provide video content for digital marketing campaigns?
We can! While existing video helps, it’s not essential. We either leverage your current assets or we can produce authentic video content / testimonial interviews as part of our digital marketing services to create compelling campaigns.
6. Who handles the ad copy and creative design?
Our online marketing service includes complete ad creation. We handle all ad copywriting and image creation / adaptation across platforms to ensure consistent, high-performing messaging throughout the customer journey. This can also include AI generated imagery.
7. How do you protect our advertising budget from waste?
Through our ‘test before we invest’ approach to budget management. We start small to identify top-performing ads and audiences before scaling. This data-driven method ensures your budget focuses only on what delivers results.
8. What type of marketing reporting do you provide?
You’ll receive comprehensive monthly marketing reports with regular check-ins. We don’t just send data, we highlight the key metrics you need to know and outline our optimization plan for the next period.
9. What do you need to start managing our digital marketing?
We need access to your ad accounts and analytics, plus a clear understanding of your goals. Your customer insight combined with our digital marketing expertise is what builds campaigns that truly resonate and convert.
10. Munzy - Can you tell me your famous, 60 sec 'Ghost' joke, please?
Sure.
You’re a Kiwi. So…
Here it is.
Try it yourself at your next dinner party.
And if people smile, please make sure you tell them where you found it.
Enjoy.
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Very thorough in getting the job done for us.
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